The Power of ‘Amira Foods Connect’
The marketplace of today is customer-centric. It is also increasingly competitive. As marketers clamour to woo customers with their offerings, consumers are faced with an expanded and often bewildering range of choices. It’s a high pitched battle for a share of the customer’s mindspace.
It takes more than glib marketing message to reach out to customers. At Amira Foods, it is our passion for food and food products that leads us to explore new directions and understand customer expectations. Our relationships are the means to bond people and cultures across the world through the common language of food. This is the power of ‘Food Connect’, which enables us to leverage our position as a leading producer and exporter of rice, a product that’s staple to half the world’s population.
Over the last couple of months, Amira Foods has been actively involved in reaching out to customers, both in domestic and international markets by presenting our products in innovative and interactive formats through an elaborate and exotic rice cookery show, and by participation in key trade expos. This is part of our commitment, and our endeavour is to reach the homes and hearts of millions of our customers across the globe.